I drive a Cupra (a Spanish brand, a spinoff of SEAT, owned by Volkswagen) and when I was driving my car out of the dealership I had to tell the salesman I was not interested in signing up for the free app they were trying to foist me. He was dumbfounded. The model was selling like hotcakes yet I was the first customer that had outright refused to sign up for their shitty app. They pulled off the inevitable switcheroo, it now costs a monthly fee and I don’t want to think about what insidious things they can do with it.

And then they will complain that Chinese company are simply crushing them... As a European, I have been buying only Asian cars for ages as I don't want to play their "add options" game, and I think that more and more people are tired of that.