BlueWave had that annoying "Ride the BlueWave!" default tagline, though. It might have been the progenitor of the plague of "Sent from my Blackberry/iphone" spamminess a few decades later...
Becoming a point (or even a private node) was the more hardcore option - running a mailer and tosser to exchange bundles of mail with your upstream node using protocols like WaZoo and the gloriously-named YooHoo/2U2.
I was a point in Net250 for a while. I was a private node on another network (whose name currently escapes me).