I do both in real life, and it's quite clear that what you say is false. Remember that media and online spaces are not a reflection of the reality on the ground. Your own link even discusses one of the reasons for that: dissident media tries to fill the gap avoided by loyal media, of course all that seems similar and manipulative as a result, because they don't write about anything else. Some do understand that, but they operate from abroad - try covering anything mundane about Russia in Latvia, where e.g. Meduza resides, and see how it goes. Naturally people grow tired of the media that feels the same. (Meduza in particular making a lot of stuff up doesn't help). Online spaces are simply suppressed, you can't even give a thumb up without facing 20 years and likely being sent to the meat grinder head-first.
Russia has very effective media in using the firehose of falsehood (Trump and his media groups follow the same pattern). You fill the field with so many lies that Bullshit Asymmetry makes it near impossible to figure out the truth.
The entire point is making everyone so tired all the time and feel like they can't make any progress. Then the government as less work of finding the few places where people congregate and stop them from meeting there.