Does anyone remember the Iphone IFart app that was sold for $1 million?

it's the AI wave of the original viral app store apps like "Yo" and "I am Rich".

In this case in particular it looks like an acquihire.

Meta just saw two engineers actually execute on the joke about "building Facebook in a weekend" except that it then really took off in its target niche and generated a ton of press.

I don't doubt that they're interested in the AI aspect, but I suspect that a significant contributor was that they demonstrated competence right in the middle of Meta's wheelhouse so why not just grab these guys?

Those “early” ai generated avatars created from you sending in a handful of your own photos. Absolutely printed money, hit right as mildly technical people could use the tech + the tech was developed enough, but before normal people could easily do it.