> It never stopped a thing.
Imperfect does not mean ineffective. Every time you make something more difficult it reduces the number of people who will do it.
Pardon my 1990s metaphor, but:
* If you have no DRM and people can just share the install disk, they will do that and piracy will be universal
* If you implement a CD check, yes, people with CD burners can bypass it but those are far fewer. Yes, industrial shops can mass-produce pirated CDs but not everyone is willing to buy those.
* If you implement even more stringent restrictions such that duplicating the CDs is significantly harder (to continue the metaphor, do something weird with the sectors that requires CloneCD instead of more generic ISO-ripping software) and now you're down to people with specialized hardware/software
* If you go further and implement software DRM checks, they can be bypassed, but now we're down to the portion of the market willing to download sketchy crack programs that totally aren't viruses, the host of the website swears. This is a *much smaller* group than those that would just grab an official install disc from their friends.
etc., etc. These measures do not have to be perfect to be effective. There can still be pirated copies available, but if the effort to get to them is sufficiently higher than buying the official copy (and that threshold is different for different people) they have served their purpose.
Most techie people I know ripped their DVD collections. Many ripped their Blurays but plenty didn't because it requires specialized software to get around the DRM. Only a handful of them have ripped their UHD discs which require specialized software AND specific hardware AND flashing a specific firmware on that hardware.
In my case, the in-browser DRM is what is making things more difficult. Whenever something uses the DRM checks, one or both of my monitors turn off. I am not interested in troubleshooting this beyond disabling DRM in my browsers. I don't generally pirate any media, but it might actually be easier than troubleshooting this hardware problem.
> If you have no DRM and people can just share the install disk, they will do that and piracy will be universal
There are plenty of consumers who are happy to pay a reasonable price for an easy-to-access product.
The question is, does adding DRM onto your product push more of those consumers towards piracy than it does towards paying...?
With streaming content, the barrier to just copying it is already as high as pirating. You don't just have a file you can email to your friend -- you have to install and use software to capture the video and then handle the big file that results, on your phone, which is awkward. And that just gives you one movie which in isolation is barely worth anyone's attention to begin with. By the time you've figured out all that, you could have just figured out how to torrent, or even easier, find a free Chinese website that streams the pirated content to your browser just like the original service.
The vast majority of DRM protected content (or at least majority by watch time) available in UHD via torrent in a matter of hours. People like to stay away from torrents, because it carries significant risk in many jurisdictions. But the only reason UHD versions are only available via torrent and often not as streams or downloads is bandwidth cost. I can't see how it has any thing todo with DRM. The only thing it maybe cut's down is sharing within friend groups. But even then it only takes one to figure out how to set up a VPN for torrenting.