My best unit tests are 3 lines, one of them whitespace, and they assert one single thing that's in the requirements.

These are the only tests I've witnessed people delete outright when the requirements change. Anything more complex than this, they'll worry that there's some secondary assertion being implied by a test so they can't just delete it.

Which, really is just experience telling them that the code smells they see in the tests are actually part of the test.

meanwhile:

    it("only has one shipping address", ...

is demonstrably a dead test when the story is, "allow users to have multiple shipping addresses", as is a test that makes sure balances can't go negative when we decide to allow a 5 day grace period on account balances. But if it's just one of six asserts in the same massive tests, then people get nervous and start losing time.