Is it possible the foreignness makes ‘W’ appealing as it signals cool modern tech alignment or something?

Like how ‘X’ attracts marketing and typographic knuckle-draggers in English, or how all our AI companies have butthole logos for reasons that only make sense if you understand the underlying companies and culture.

It has vav which gets transliterated as v, u, o, or w. How does the average modern Hebrew speaker pronounce these company names in a sentence? Vix, Vayz, Viz? Is the "w" transliteration an example of Latin to Hebrew transliteration but not vice-versa?

Oof, you got me there!