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At least they have a sense of humour
Pro... Essential?! If the sold hotel rooms they'd offer a Deluxe Economy ??
Replies
radpanda • yesterday at 1:54 AM
Hotel branding might be worse. Marriott has 30+ brands, each supposedly with its own identity but I can’t really see how having that many makes sense. Should I stay at the Fairfield or the AC or the Four Points or the Aloft or the Moxy or the CitizenM … how about just the Marriott?
simonh • last Wednesday at 11:58 PM
As against the Economy Deluxe.
ImPostingOnHN • last Wednesday at 10:38 PM
Pro Essential is what the people in the cubes get. Pro Max Premium is what the people in the bigger cubes get.
It looks like a rebrand and further segmentation of the Latitude/Precision segmentation.
To be fair, the English language is the real victim here.
While “essential” cleanly maps to “can’t go without” - it doesn’t map to “bare minimum”.
For instance, let’s assume you’re surviving in the wilderness and you need to start a fire. Your fire starting kit is obviously essential, but it could also be included in a “Camper Value Pack” - but those things don’t have anything to do with each other. The kit is essential, and it was obtained in a value pack. This message brought to you by Mr. Obvious.