>IMO the consumer PC industry is near an existential crisis. The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.

Existential crisis?

This kind of nonsense has existed for the entire history of the laptop market.

One of the major reasons Apple is a trillion dollar company is they don't sell dozens of versions of their product. When it was a mystery which Dell laptop was the good one (or insert any other brand) you just picked the size of Apple that you wanted and it would be the good one.

The last Dell laptop I bought I really liked... except for the terrible battery life and the fact that the structure was so poor that if you held it at the corner it would force reboot because the circuit board flexed to much and shorted or unplugged something.