Absurdly high markups? They just released a very good laptop for $599. The Galaxy S26 Ultra is $1299. The OnePlus 15 is $999. A Dell XPS 16 with 32gb ram is over $2000.

I won’t argue that they charge a premium for memory and nvme, but I have never felt like I overpaid for my MacBooks or iPhones, in part because they last so long.