You could get away with 8GB 5 years ago and you still can do it now, but Macs are expected to last longer than that, and starting now with 8GB might become limiting 5 years from now. Here we retire them at about 10 years, or when the last OS they can run is EOL’ed.
Not to be devils's advocate here, but I'd suspect Apple is aiming for a smaller retirement window for this kind of product.
It's basically a Laptop engineered in the iPhone/iPad space of the company, it's only natural for Apple to target a shorter lifecycle.
8GB RAM is maybe the best way to achieve that, many of the MacBook Neo buyers of today will be very compelled to upgrade to a newer (or higher-tier) model in ~3 years from now...
If the Neo would have 16GB of RAM today, it would be harder to justify an upgrade in 3 years from now, when the common entry-tier for laptops is likely still at 16GB...