alt Hacker NewsSo this is an ad for company that purchased an off-the-shelf industrial knitting machine and is trying to sell it as some new novel innovation with cringe "3d knitting" branding. If you go to the the manufacturer site you can find same talking points and plenty of logos: https://www.shimaseiki.com/wholegarment/
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I think this is an uncharitable view of the information on offer. The linked page similarly brands the technique with a trademarked WHOLEGARMENT label, claiming it’s a world first, so it doesn’t seem a stretch to see how these folks got to claiming it’s novel and making a bit of a todo about how it’s different. It also seems to have some business model implications that on first approximation look less than favorable, so I think that helps to justify the need for a position paper like this.
Then perhaps the poster is drawing attention to the clever marketing, rather than the machine itself?
No, the bottom of the page says they subcontract production. So it's an infomercial for a company that markets sweaters they may or may not design. And they disclose that in the article, if very subtly.