It is easy to keep your head above water level for surprisingly long times. Just look how some people in retail manage to rack up credit card and other type of debt.

And it is especially so when money given is not their own, but instead they get to take cut. Which these funds can do. They might even just take promises that you will pay in future and even allow adding the interest on top of loan amount. Numbers look good, bonuses look good.

Fundamentally this can only last so long and now is the time it starts to blow up.