Voters still need to look through the barrage of miss- and disinformation, hatred, blaming etc. in short through all the shit the zone is flooded with. Republicans can if required always turn the dial further.

A principled democratic opponent on the other hand should not succumb to all of this, they should act with integrity etc. traits that also seem to not be pushed by algorithms nowadays. All in all I think it's a lot harder, especially when paired with short attention span of viewers.