I don't get the folks referring to this as a "Chromebook killer". Chromebooks start at around US$150 new. The MacBook Neo is 4 times the price at US$599. There are premium Chromebooks like the Chromebook Plus line that are more in the Neo price range, but those aren't the ones being bought for schools and such. Doesn't make the Neo a bad thing, of course, I think it's a solid basic laptop from the reviews.
I think for kids in particular, it's important to remember that the educational discount brings it down to US 500. That's not exactly nothing but that's a pretty reasonable amount for a non-crap laptop.