As a longtime Google Fiber customer, it’s Google Fiber.

My service has been effectively perfect. My price has barely changed in a long time, though they’ve added faster tiers as options. They let me use my own equipment without any hassle.

They’re not calling me to upgrade to a new plan. They’re not pushing me into their TV service. Or phone service. Or cell phones. Or anything else.

Best ISP I’ve ever had by far. And it’s going to be DESTROYED.

Maybe they didn’t matter much to you outside price pressure, but they mattered a hell of a lot to me.