I wonder what percentage of the people driving this trend have either only had AirPods (they make me dizzy, and I think the sound quality is terrible), Beats (even worse) or no-name $20 bluetooth headsets.

I have a nice high-end set of Sennheisers that cost ~ $150, and they're much better than my old wired set (both in-ear, both noise isolating, similar prices).

The bluetooth ones win because they eliminate cable noise. I can actually jog with them. In quiet rooms, they're very comparable, except the bluetooth set has a built in EQ, which works around the fact that iOS / Android still inexplicably do not let you adjust treble and bass.

The bluetooth headset market has been stuck in this weird spot where fashion mostly dictates. I guess I shouldn't be surprised that fashion now dictates wired headsets.