If coding truly becomes effortless to produce - and by that extension a product becomes near free to produce - then I find it quite odd that the executive class thinks their businesses won’t be completely up ended by a raging sea of competition.
The markets seem to agree with you and are pricing accordingly.
All run of the mill software is gone or on borrowed time. Why pay a subscription for a product that I can get something Claude to build it for me.
Before I was building tools, now I am building full applications in less time than I did before for tools.
What will be around for a while is where you need an expert in the loop to drive the AI. For example enterprise applications. You simply can't hand that off to an AI at this point.