Watching their demo video was the perfect encapsulation of "this was not made for users" I have ever seen. First of all the idea of hanging out in a digital world with Mark Zuckerberg is so bleak. I can't imagine a worse hang.

But other than that, it was all about working in a digital office, being advertised to, etc. They had this scene where one of Zuck's definitely-real friends is excited about "this new street art" on the digital wall that jumps off the wall and they interact with it. Imagine having popup ads that jump up at you when you're walking (gliding?) down the street!