> Moreover is the fact that they're 100% automated a material fact to the consumer?
I do think that for a meaningful fraction of first time customers, the choice to try it is about the novelty of it being automated. In SF I do often see people explaining waymo to out of town visitors, and the uniqueness of "driverless" vs "remote controlled" is part of the appeal.
But that's not what they're paying for. You're hoping to get the automated experience but you aren't paying for the automated experience. This is like going to Hooters to buy a meal and then suing because the girl you wanted to see didn't serve you.