You're probably right. I've been thinking about why anthropic's revenue keeps soaring. I think in terms of "new users trying the product" we're definitely somewhere in the slowing part of the S-curve (at least in the US), but there are other growth contributors. Two bigs ones are people finding new use-cases and people figuring out how to scale up current use-cases to use more tokens. Perhaps little temporary-usage-boosts like this give people permission to attempt new use-cases or more scale and realize they could use a higher tiered plan.