I'm sure he didn't bought the WaPo to make a profit. More like to have an influence.
And influence he got. Gutting it was an act of influence and carried the message he wanted to carry across quite perfectly
His reason for buying it has been right there in front of us all along: Democracy Dies In Darkenss
It's just like "To Serve Man".
It's noblesse oblige, or rather an example of the end of noblesse oblige, that the super rich don't even have to pretend to do things for others any more. Which, I would suggest, is a short-sighted and ultimately hubristicaly stupid change...