There is quite a bit of difference between not making a profit and consistently losing around $100m a year with apparently no path to at least revenue neutrality.
He could, you know, not have bought the newspaper too. It didn't belong to him originally.
It's not like he will make it profitable anyway.
So it loses pocket change for a multi billionaire?
Edit: The consideration being that perhaps billionaire toys need not be profitable per se, but are purchased for different reasons. Twitter is another example here.