alt Hacker NewsJeffy wants to have his cake and eat it, too; a propaganda apparatus that turns a profit. The obvious solution would be to not own a spin machine if it's not turning a profit if you're looking to make money. But of course that would leave him without a mouthpiece.
I also wonder how much having his name attached to the thing is responsible for the awful balance sheet ca 2024. It may never turn a profit as long as it's a known Bezos operation.
Simple solution: quantify the value of the propaganda and add that to the Post's balance sheet. Problem then is that the worker bees might decide they should get a slice of that value, which would offend Jeff's core sensibilities.