Its care. Us humans can feel when something was made with care vs when it’s made to check some lists people with ties made. Same with music, food, books, art, software, hardware, design, houses. Most stuff today is made to avoid some risks instead of being what it ought to be. Not trying to please anyone is the best way to make great things. Or maybe it is my hate of focus groups who spoiled it all (and I used to be a game user researcher…)