I worked at Intel for a while and might be able to explain this.

There were/are often projects that come down from management that nobody thinks are worth pursuing. When i say nobody, it might not just be engineers but even say 1 or 2 people in management who just do a shit roll out. There are a lot of layers of Intel and if even one layer in the Intel Sandwich drag their feet it can kill an entire project. I saw it happen a few times in my time there. That one specific node that intel dropped the ball on kind of came back to 2-3 people in one specific department, as an example.

Optane was a minute before I got there, but having been excited about it at the time and somewhat following it, that's the vibe I get from Optane. It had a lot of potential but someone screwed it up and it killed the momentum.