Saw this link posted elsewhere on HN: https://fgiesen.wordpress.com/2025/07/06/content-creator/

Summary: it's okay to talk about "content" if you're a "content plumber" like some kind of backend video engineer or sysadmin, someone whose job is to help the bits get to the viewers and doesn't need to care what the bits represent. It's not okay if you're a director, actor or viewer, someone who's actually interacting with the the specific piece of content.