I'm pretty sure people would read more and click on more ads if they didn't have to endure waiting for 49 MB of crap and then navigating a pop-up obstacle course for each article.
100,000 people clicking at $0.01 CPM is way worse for them than 10,000 people clicking at $2 CPM.
100,000 people clicking at $0.01 CPM is way worse for them than 10,000 people clicking at $2 CPM.