What do you mean doing it the "right way" from the get-go, as then paired with more features, ballooning projects, and never launching?

Is that why it's in quotes because it's the opposite of the right way?

If there's one thing I learned in a decade+ of professional programming, it's that we can't predict the future. That's it, that simple. YANGNI. (also: model the data, but I'm trying to make a point here)

We got into coding because we like to code; we invent reasons and justifications to code more, ship more, all the world's problems can be solved if only developers shipped more code.

Nirvana is reached when they that love and care about the shipping of the code know also that it's not the shipping of the code that matters.