alt Hacker NewsYou don't need to work and if you do you get rewarded in the game. Money is not the only motivating factor for people. Even something like keeping Google Map up to date can bring value to people from helping others. Helping others is not zero sum. Just because a company benefits from helping others that doesn't mean it's bad.
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You're right in that money is not the only motivator for people. I would also argue that if you told them the _real_ reason, aka your own actual motivation behind the offer, the number of people who would actually be "playing" would be much lower.
I would be motivated to collect free data if it meant I was helping save lives, with that help not being behind a paywall.
I would be motivated to play a free game with ads just for the fun of it.
I would not be motivated to play a free game just for the fun of it if my playing of the game was furthering some faceless corporation's profit motives.
In fact, in that last scenario, I would feel tricked, and it would take a non-trivial amount of money for me to not feel that way.
It’s the lack of transparency that is the problem. There should be a clear labor exchange disclaimer: “we are asking you to do X minutes of AI training for one unit of in-game reward.” What people take issue with is Tom Sawyer tricking people into whitewashing a fence.