I can't believe they finally refreshed this after I just churned (after owning the v1 since launch), always happens! The old Airpods Max had an issue of these giant booms when it was going low power that just wrecked my eardrums - I feel like the apple ecosystem pull is pretty compelling, but I think torturing your users for enough time will get even the most loyal customers churn.
I've been enjoying the nothing headphones, I enjoy having an off button and ability to connect via wire to the device.