For something to "backfire" you first have to account for why it was done. This article assumes performance and retention are the only considerations. It does not account for things like commercial real estate value, a buesiness's ability to monitor and control its employees, or excuses for layoffs.
What do you mean by "monitor and control"? Should an employer not be able to see what their employees are doing at work?
What is an "excuse" for a layoff, exactly?
> commercial real estate value
It's a little bit funny that 100% online businesses bought the most expensive and lavish real estate available.
It's tragic they think their workers should throw good labor after bad investment to make a white collar feel justified.
The article does say:
> The better path is to raise the bar on management, not badge swipes.
Real estate may play a role, but terrible management practices are also definitely a factor. And if every other company is doing it, it's safe to copy their behaviour and not stick your neck out.