I disagree.
I’m ~97% vegetarian but there are a few foods for which traditional vegetarian alternatives are rubbish. One of these is the burger: you either get some odd veg/potato base pattie, a large grilled mushroom, or halloumi. The meat substitute burgers aren’t close to real beef burgers, but they’re far tastier than other vegetarian options.
This is where beyond is doing so well because their burgers really are a lot closer to the real thing.
They're a lot better than a crappy low quality beef burger even, like a McDonald's patty. Not quite as good as a real steakhouse burger, but kinda in between. There's another brand that's about as good, impossible burger. Probably a bit better even but I've never tried them side by side.
The soy and potato varieties yes they're way worse than even McDonald's. They're not even trying to simulate a real burger, just the idea of 'some fried gunk on a bun'. But yeah no.
> a large grilled mushroom
I really want to know why restaurants keep thinking this is a good alternative. I've never had one that wasn't just a mess to eat, and it's weirdly common to have people think it contains a significant amount of protein. However, I'm very happy with most veg patties, and would love halloumi as an option over Beyond any day.