Idk im not sure why they bought Beats aside from marketing hype in the first place...
Beats is a $1B+ a year business. Investment-wise it was a no-brainer.
Cultural cachet of Beats - note how Apple kept the brand.
Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.
It helped Apple get up and running with streaming faster, they needed to compete with Spotify.
For Apple Music
alt Hacker News
Beats is a $1B+ a year business. Investment-wise it was a no-brainer.
Cultural cachet of Beats - note how Apple kept the brand.
Jimmy Iovine & Dr Dre showed them how to tap into a new demographic.
It helped Apple get up and running with streaming faster, they needed to compete with Spotify.