I'm struggling to understand the point you're trying to make well enough to know how to respond, other than to say vegan cooking traditions continue to exist and existed before the internet (though there were fewer vegans at the time)
People did indeed become vegan in isolation before the internet, just as they do today.
What exactly is the distinction you're trying to draw between "old vegans" and "new vegans", and how do you see it pertaining to this conversation (especially under a comment pointing out that plant-based burgers struggle to compete with traditional beef because of beef subsidies)?
Yeah, I generally think people make adult diet choices on their own.
People regularly cut out meat, alcohol, sugar, dairy, gluten, caffeine, fats, etc. based on things they’ve read, moral considerations, medical recommendations, and personal health observations, not because they’ve joined a community that eschews such things.