alt Hacker News> Beyond meat is for ideological vegetarians and vegans who like the taste.
I must be in bubble or have a very different definition of "idiological": of the dozens of vegans/vegetarians I know none would actively seek the "taste" of industrialized "ready-made" "meat replacement". They may put up with it if must be, but seek it? Desire it?
By definition, if you're a vegan or vegetarian for strictly ideological reasons, you still like the taste and feel of meat. So, compared to a vegetarian or vegan who is doing it for other reasons, you're statistically far more likely to seek meat substitutes.
Now, this relies on considering people "ideological vegans/vegetarians" if their only motivation for not eating meat is ideology. This means that the huge amount of Hindu Indians who are ideologically opposed to eating meat don't count, since even without this ideological motivation, they would still have traditional and social and supply reasons to not eat meat.