In the UK there's a meme that Richmond's plant-based sausages taste better than their "meat" sausages because they already had years of experience making sausages with no meat in them. "Meme" in the sense of "funny because it's true", even many meat-eaters agree. In processed food so much of the "meat" product is already pork eyeballs and chicken anuses that there's zero difference in substituting it with something that doesn't count as "meat" but with a similar texture.