alt Hacker NewsMaybe they're hoping there exists a non-crazy subset of "health conscious" population, i.e. people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin, who don't see food manufacturing plants as temples of Satan, and are otherwise health conscious and not just playing the fitness fad social games.
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> people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin
If you're not you should, colon cancer is becoming a leading cause of death in people under 40...
https://www.cancerresearch.org/blog/colorectal-cancer-awaren...
https://images.newscientist.com/wp-content/uploads/2025/03/0...
I haven’t been eating processed foods for several decades now. Just because it’s trendy at the moment doesn’t make it wrong, nor does it make those who abstrain game players.
I would say veganism is more trendy at the moment. That doesnt discredit anything about the vegan diet.
Ultra processed foods are tied with a myriad of health conditions.
https://www.bhf.org.uk/informationsupport/heart-matters-maga...
Please tell the British Heart Foundation that they're "the crazy kind of health conscious" :-)
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They must be panicly afraid of salt and saturated fat instead then, since that was OP's argument for "health conscious". Yet still insist on a simulacrum of a burger, instead of having a chicken breast.
This product will only succeed if its reasonably cheaper than the cheapest meat (not just beef). It is and forever will be inferior to meat as a food product for the vast majority of consumers. Perhaps in some vision of the future the dominant consumer is Hindu and they may find the product acceptable, but they'll still be price conscious.
There are different classes of food processing, with very different properties.
The kinds of food processing methods that remove from raw food the parts that are unhealthy or undesirable cannot have in principle any kind of harmful effect, when the processed food is used correctly. They may have only an indirect harmful effect because the availability of pure food ingredients may enable some people to use such processed food in an incorrect way, by making food that has an unbalanced composition, for instance food that has too much sugar.
On the other hand, the food processing methods that cause irreversible transformations of food, i.e. mixing various ingredients and/or using certain food treatments, e.g. heating, are quite likely to have harmful effects on food quality, when they are done in an industrial setting, instead of being done at home. The reason is that an industrial producer has very different incentives than those who cook for their family, for friends or relatives, or at least for some loyal customers who appreciate good food. An industrial producer cares only for the appearance and taste of the food, and for its production cost. So any useless or even harmful ingredients will be used if those reduce the production cost, as long as the food still looks appetizing and it has a good taste provided e.g. by excessive sugar, salt and bad quality fat.
So the problem is less that food processing methods are bad per se. The problem is that most producers of processed food cannot be trusted to use processing methods that are good for the customer, instead of being good only for the producer. Now there are a lot of regulations that prevent some of the most harmful methods of food adulteration that were used in the past, but they are still not severe enough to ensure that every producer makes healthy food.