Also (at least in germany) their burger patties are nearly twice as expensive as groundbeef. I really like them but since I am neither vegan or vegetarian I either opted to groundbeef or to haloumi or something as a replacement. I think the substitutes could work well when they are reasonably priced or actually cheaper than what they want to replace so people are more likely to try it. Same goes with soy milk. Alpro costs like 2.80€/L while common dairy milk is less than a euro per liter.
It's because the meat industry is a welfare queen. In my local supermarket last year I could buy pork for ~8 EUR by kg, but champignons costed 10 (Nordic country).
> Alpro costs like 2.80€/L while common dairy milk is less than a euro per liter
Sure if we are cherry picking the "premium" brand this comparison works. Store brand soy or oat milk are 0,95€[0] and 0,90€[1] per liter respectively, so about what cow milk costs. For milk and milk alternatives there hasn't been a financial differentiator between them for about 5 years now.
With meat replacement patties there is still a significant price difference, though there Beyond Meat is also one of the more expensive ones (which is bold, as they've also been lapped by the competition in taste and variety of products).
[0]: https://www.rewe.de/shop/p/rewe-bio-vegan-soja-drink-1l/5852... - Links may not work depending on what postcode you enter. Should work with 10115
[1]: https://www.rewe.de/shop/p/rewe-bio-vegan-hafer-drink-ohne-z...