Right, so because no one in this thread has the ability to remember past their own personal preferences:

The demographic that Beyond and Impossible claimed to be chasing was the like 85% of Americans that answered polls about wanting to eat less meat (back in the early 201Xs). "Meatless Monday", weeknight vegetarian... Whatever. Thats who they pitched investors on.

It's also a market that never materialized, whether because it was always a mirage of push polling or because an ascendant fascist GOP has made meat eating a cornerstone of their identity or COVID or whatever.