The French public pays attention to it, as do offshore sailors in general, but it’s a tiny “market” of eyeballs. My Naval architect friends who don’t sail also find it interesting from an engineering perspective and Gitana puts out good content, albeit in French, so I’m using the translator a lot. The programs and races are mostly sponsored by large French banks and dynastically wealthy families, I assume there is some overlap there… It’s like formula 1 but less eyeballs and more French prestige. A vast majority of the skippers and crew of these yachts these days are French, with the occasional Brit thrown in there.