Or, sometimes, you order the factory to _reduce_ output to 50% of what it can do for the last week of Q1 so you don't have excess unsold inventory on the books.

Then in Q2, you panic because you don't have enough inventory, so you order the factory to produce at 150% to catch up. Both 50% and 150% are inefficient factory states; if you weren't thinking about snapshot reporting you'd have just let it run at 100% and your Q1+Q2 results would be overall better.

I have personally seen this happen at a household-name Fortune 50 company. It's insane and causes real damage to the business in many ways.