You really should pay, especially for work by small foundries.
Making a typeface takes a tremendous amount of work. The financial upside is extremely hard to justify.
I think non-designers underestimate the amount of effort required by an order of magnitude. I put it in the territory of building indie games. Potentially years of your life go into it, and it's a huge problem if everyone pirates your work.
I'm actually a designer, have paid for many fonts - including licenses for websites - have made a couple myself and have a good idea how hard they are to make.
That said, a certain corporation's bought up a load of fonts made over the past x decades and is making a tidy sum selling old rope again and again without adding anything of value, or funding the original designers/converters, so I'm quite happy to illuminate how an individual can get around such things for use on their personal blog with an audience of ten, should they so wish.
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ed - you're also not as likely to be able to get a whole usable font from a small foundry in the first place, without buying it.
+1 — "just being lazy" is no excuse when you can just ask your LLM of choice for a free font recommendation similar to what you can't afford. If you absolutely can't live without using the paid font, of course you should pay for it!
>You really should pay, especially for work by small foundries.
You can't copyright the alphabet.
>and it's a huge problem if everyone pirates your work.
I've never pirated a font. Not once have I boarded a ship in the middle of the ocean, gun in hand, taking the crew and cargo of typography hostage.
But more seriously, I acknowledge that it's a problem. It's just not my problem.
I do a bit of graphic design for friends and family and am more than willing to spend like up to $100 on a nice typeface from smaller creators. It's just unfortunate many professional typefaces from the big foundries will charge you thousands of dollars for an entire family with strict usage limits. Like I'm just trying to make some holiday cards...
I get that they're trying to make their ROI back from enterprise customers who can justify paying thousands a month for their specific corporate font, but I would like to see more personal use, project based pricing that's affordable for hobbyist use