alt Hacker NewsI didn't know that many brands had their own bespoke fonts. Especially the less prominent players like Colgate or Korean Air. Was this caused by normal font licensing being so restrictive or expensive that they just decided to hire someone to make a font just for them, or design teams insisting that this sans serif that looks almost like all the others (but not quite) is essential to their design?
Replies
pixl97 • yesterday at 3:48 PM
>like Colgate
It's still an 80 billion dollar company in market cap, so there is that.
Also I'm guessing it's so they have another means of attack on knock off products that directly copy them.
wpm • yesterday at 3:54 PM
I have respect for the design teams that at least just drop the bullshit and say "Yeah Inter is our font, whatever, who cares"
For most of these fonts, I feel fairly certain if someone gave me a sample I could identify the brand.