alt Hacker NewsThe purpose of the brand font is to avoid paying licensing fees. Because the typefaces aren’t protected by copyright it’s usually enough to just have someone go and essentially clone an existing font. The whole thing is an artifact of peculiarities of IP law
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JoshTriplett • yesterday at 6:14 PM
> The purpose of the brand font is to avoid paying licensing fees.
There are more than enough good fonts under OFL that it surprises me people want to commission a custom font primarily for licensing reasons rather than using a standard one.
breakingcups • yesterday at 4:04 PM
Is that true, though? Wouldn't it be possible to just copy a font wholesale, since they are uncopyrightable? How would licensing fees be enforced?
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My comment was not on why but what.
A brand is still free to commission a copy/clone of an 'interesting' font that has character (or, beware even serifs) ...