I think the burden to curate your feed so that you do not have such content is now resting with the user and they cannot rely on the platform to do it for them.

> I mean it does generate clicks and views and user engagement so if one platform is doing it, doesn't that automatically mean that the other has to do it? Otherwise they will continuously lose market share.

Why? User engagement isn't the same thing as market share.

If McDonald's trained its cashiers to insult you while taking your order, engagement would go up, and market share would go down.