Oculus had pizzaz and nice branding separation from Facebook. Which was a good thing.

Meta does not feel like a different brand from Facebook, given it is its umbrella. As brands they both speak "surveillance", "advertising", "scams", "AI slop", "manipulating your experience", "child harms" and "doom scroll regret".

They should rebrand the headsets back to Oculus, put them in a separate division, remove any dependencies. And never speak of Meta This or Facebook That or Zuckavatraphila again.