I wasn't the one who brought up free speech into the discussion; slg was. That aside, whether it curtails it or not would depend on how one defines "speech". Even if the particular way in which a website displays information is not speech, I still think it would be an overreach for a government to legislate how websites are allowed to function. If I as a user want to see a feed populated by recommended content, and the site's operators want to show it to me, what business does the government have stepping into our interaction?
Cigarettes and their externalities are analogous and that's discussed over here
https://news.ycombinator.com/item?id=47419870
I don't believe the argument was that personalized algorithmic recommendations need be forbidden per se, but that doesn't mean that should be the default, nor that companies should be able to wash their hands (under section 230) of what they promote