Squarespace made a business simplifying all that. It's expensive but there are templates and it had a WYSIWYG editor.
It is expensive. Add to this: On this audience, people will lose their passwords, leave outdated information, transfer their business, and not connect often — I bet the security is more costly that a technical audience.
Ridiculously expensive. The cost of hosting a mom-and-pop website is close to zero, and they charge $20/month or something like that.