They have already been doing that for 10-15 years via page builders and themes in Wordpress. It is easier now, but small players have had relatively decent tools for quite some time.
Most people hired someone for handling WordPress. Rally, most people are overwhelmed with that complexity.
Exactly this. It was already very easy. Just choose a local hosting company, most of them have free ssl and one click installs for wordpress etc.
People here are overthinking it.